Topics and Trends Reports

Greenview undertakes periodic studies and research on behalf of clients, industry associations, partners, or internally to analyze common challenges, further spread best practices and innovation, and disseminate industry trends. We can undertake bespoke research for your organization upon request.

For a complete listing of our research, articles, columns, and reports, see our Research & News section.

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Environmental, Social, and Governance Reporting in Travel & Tourism: Trends, Outlook, and Guidance

Researched for the World Travel & Tourism Council, this full report introduces the concepts of ESG Reporting generally and then specifically for Travel & Tourism. It provides detail on the different reporting frameworks, guidance on what material issues should be considered to report on and a 12-step process on how to begin reporting.

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The State of Urban Bee Keeping in Hotels

Greenview conducted an industry-wide study to better understand the growing trend of hive hotels—urban beekeeping properties. A survey of 55 hive hotels was conducted along with interviews with key general managers and apiarists. Through tracking industry trends that shed light on sustainability issues, the hospitality industry can not only better understand how trends become best practices, but also how meaningful change occurs across an industry.

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Hospitality Sustainability Reporting: Slow, Steady Progress

The hospitality industry continues to make steady progress in its quest to find ways to document its many sustainability initiatives, but the target is a moving one, and additional issues arise each step of the way. Participants in the 2012 Cornell Sustainability Roundtable addressed current issues in reporting, benchmarking, the supply chain, and customer sustainability perceptions, as well as innovations in green operations.

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Determining Materiality in Hotel Carbon Footprinting

In response to stakeholder and customer requests, hotel companies are developing mechanisms to communicate to guests their “carbon footprint,” or the quantifiable environmental impact of their operations. The industry is seeking common guidance on how calculations can be performed uniformly. A new report from the Cornell Center for Hospitality Research (CHR) supports this issue by analyzing the materiality of two carbon sources, fugitive coolant emissions and the use of fuels for hotel-owned vehicles.

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The Hospitality Industry Confronts the Global Challenge of Sustainability

Proceedings from the third annual Cornell roundtable on sustainability, which addressed the hospitality industry’s continuing effort to define and measure sustainability, in connection with the increased interest in sustainability on the part of guests and other stakeholders.

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Developing a Sustainability Measurement Framework: Toward an Industry-wide Reporting Structure

This report presents a conceptual framework for developing sustainability performance indicators to address present stakeholder requests, as well as others that may arise

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Hotel Carbon Measurement Initiative

The International Tourism Partnership (ITP) and the World Travel & Tourism Council (WTTC) have collaborated to unite hotel industry efforts to calculate and communicate carbon impacts by agreeing on a standardized methodology and metrics.